In unstable economic times, like the tsunami we are experiencing now, many companies make a huge mistake. They cut back, even suspend, all of their marketing efforts. While this may seem like the smart place to make cuts when times are tough, it is clearly not the right move. Just look to years past…
Companies that fine tune and agressively target their marketing efforts during economic hardships, are usually the ones who whether the storm. Think about it… if you are in a position where business is starting to dry up because of bad economic times, why would you take away the one thing that could help increase it. It is like tossing a life preserver out of a sinking ship.
Now, I am not saying go out and spend like crazy on ads, or Google AdWords. I am advocating a smarter approach. Find tools out there that are inexpensive like some of the social networking sites, or Blogs – like this one. Build your network and use it to your advantage. This means in person and online. Go to events, take business cards, collect business cards, and follow up. Write an email newsletter – like this one…
http://www.woodstreet.com/content_pgs/newsletter/index.aspx
Do what it takes to get out there. Marketing is not advertising, it is outreach. Be smart. Stay visible, stay on the offensive and it will pay off!
Wood Street Blog 