I know, long title. I have been seeing so many Tweets (Twitter for those not in the know, follow me on http://www.twitter.com at @jonmikelbailey) about magazines and newspapers going exclusively on-line. A couple that really got my attention for separate reasons are the Christian Science Monitor and PC Magazine.
Christian Science Monitor will celebrate its 100th anniversary on Nov 25th. It is a national print publication that has an established history and a wide following. And in April of 2009 it will go exclusively on-line. http://www.csmonitor.com/2008/1029/p25s01-usgn.html. This is a first for a nationally distributed newspaper. What this says to me is two things… 1. the web is growing up fast and 2. printing and distribution costs are finally getting high enough to make this sort of thing a viable reality.
PC Magazine has been a fixture on the desks and coffee tables of geeks everywhere since the 80s. It is quite a substantial magazine both in content and just in sheer size. And it is another very popular publication that come February 2009 will be distributed entirely on-line. This example I think really speaks to the shift in advertising trends. Advertising firms all over are embracing on-line advertising more than ever. So much so that publications that offer print and on-line advertising opportunities are starting to see a shift in interest for placement.
There is plenty of information out there on on-line advertising trends. That is not my main concern here. What interests me is that this thing called the web is more viable than ever. It started as a place for geeks to play with their modems on bulletin boards. Moved into a bleeding edge place for dabblers. Now, its mainstream and growing exponentially every day.
Our clients, from Landscapers in Northern Virginia (http://www.wcmlandscape.com/) to restaurants in Middletown, MD (http://www.themaincup.com/), now see that the web is a place where they can find lots of business. So, I say, pay attention to the trends. Ask the experts and read articles on-line. The web changes daily and if you stay in the know you can really take advantage of the potential for finding business.